Use OTAs to get more direct bookings

Hospitality is at a pivot point between what one could call traditional customer relationship management and the digital landscape. This course aims to equip hoteliers and hospitality professionals with the tools they need to navigate this complex environment. From understanding the rise and impact of Online Travel Agencies (OTAs) to mastering key performance indicators (KPIs) and building an effective sales strategy, this course offers a 360-degree view of the challenges and opportunities in today's hospitality sector.

Prérequis

This course is ideal for: - Hotel Owners and Managers - Marketing and Sales Professionals - Hospitality consultants looking to deepen their industry expertise. - Hospitality students

Contenu

  • Introduction

    00:01:09
  • The Origins of OTA Reliance

    00:31:41
  • From Rivals to Allies: Leveraging OTAs

    00:26:56
  • Metrics that Matter

    00:16:10
  • Building your sales strategy

    00:29:09
  • Final quiz of everything you need to know about OTAs

    8 Question(s)
Avis
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Good job to The Hotel Club team, great content!

Francisco Woenckhaus Contreras Francisco Woenckhaus Contreras

Happy to help, always!

Donnchadh Tiernan Francisco Woenckhaus Contreras

In depth and full of useful info!

Rose Kendall Rose Kendall

Thank you Rose, the team is glad you liked it !

Marc-Antoine Dlrdc Rose Kendall