Mastering the OTA landscape
Hospitality is at a pivot point between what one could call traditional customer relationship management and the digital landscape. This course aims to equip hoteliers and hospitality professionals with the tools they need to navigate this complex environment. From understanding the rise and impact of Online Travel Agencies (OTAs) to mastering key performance indicators (KPIs) and building an effective sales strategy, this course offers a 360-degree view of the challenges and opportunities in today's hospitality sector.
Requirements
This course is ideal for: - Hotel Owners and Managers - Marketing and Sales Professionals - Hospitality consultants looking to deepen their industry expertise. - Hospitality students
Contents
Chapter 1(01:45:05)
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Introduction
00:01:09 -
The Origins of OTA Reliance
00:31:41 -
From Rivals to Allies: Leveraging OTAs
00:26:56 -
Metrics that Matter
00:16:10 -
Building your sales strategy
00:29:09
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In depth and full of useful info!
Rose Kendall
Thank you Rose, the team is glad you liked it !
