Use OTAs to get more direct bookings

Hospitality is at a pivot point between what one could call traditional customer relationship management and the digital landscape. This course aims to equip hoteliers and hospitality professionals with the tools they need to navigate this complex environment.
From understanding the rise and impact of Online Travel Agencies (OTAs) to mastering key performance indicators (KPIs) and building an effective sales strategy, this course offers a 360-degree view of the challenges and opportunities in today's hospitality sector.
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  • This course is perfect for:
  • Hotel Owners and Managers
  • Marketing and Sales Professionals
  • Hospitality consultants looking to deepen their industry expertise
  • Hospitality students
Patrick Jones - Course author

Donnchadh Tiernan

Coach at The Hotel Club
Irish by birth, English literature and media by discipline and international by nature - after 10+ years in hospitality across a variety of positions I have turned to the production of educational materials for that sector.
Ask me anything, anytime and we'll both probably learn something.