Online Visibility

SEO: Effective keywords for hoteliers

Struggling to get your hotel noticed on Google?
In just 25 minutes, this SEO course will show you how to attract more guests, increase direct bookings, and reduce reliance on OTAs. Led by hospitality SEO expert Julia, you’ll learn to target the right audience, use essential tools, and build a winning keyword strategy—without tech overwhelm.

Ready to boost your visibility? Let’s get started!
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This course is perfect for:

  • Independent hoteliers and boutique property owners looking to increase direct bookings and reduce reliance on OTAs.
  • Marketing managers and hospitality professionals who want to improve their hotel's online visibility without hiring an SEO agency.
  • Small and midscale hotel chains aiming to attract the right guests through smarter keyword strategies.
  • Hospitality entrepreneurs and vacation rental owners seeking to optimize their websites for better search rankings and more bookings.
Patrick Jones - Course author

Julia Windisch

Founder of MERA Marketing
Julia specializes in making SEO strategies simple and actionable, helping hoteliers take control of their online visibility.  
German by passport, Spanish by residence, and half-French by heart, she brings a global perspective to hospitality marketing.  
As the founder of MERA Digital Marketing, she transforms complex SEO into clear steps, empowering hospitality businesses to strengthen their digital presence. Whether starting from scratch or refining existing skills, her coaching helps unlock the power of search engines to drive growth and attract more guests.