Blog

Mastering the art of photos and descriptions to attract more guests

When it comes to booking accommodations online, photos and descriptions play a critical role in helping guests decide where to stay.

A well-crafted listing with compelling photos and descriptions not only attracts more attention but also encourages travellers to book. Here’s a guide on how to create eye-catching photos and engaging descriptions for your property on Booking.com.

Why Quality Photos and Descriptions Matter


Photos and descriptions are your primary tools for making a first impression. Potential guests can’t visit your property before they book, so these elements need to convey the experience they’ll have when they arrive. High-quality photos grab attention, while a detailed description helps answer questions and set expectations. Together, they create a powerful visual and verbal narrative that leads to more bookings.

Join the course and learn all about getting started on Booking.com

Part 1: Taking Photos That Sell


1. Plan Your Photo Shoot
Before snapping any photos, plan out the shots you want to capture. A good listing typically has at least 24 high-quality photos that cover all areas of the property, including:
 - Exterior and Entrance: First impressions count, so start with a welcoming view of the entrance.
 - Bedrooms: Include multiple shots, including close-ups of the bed and any special features.
 - Bathrooms: Clean, bright bathroom photos are essential.
 - Kitchen and Dining Area: If applicable, show the appliances, counter space, and any special amenities.
 - Living Areas: Make the space look inviting, with shots from different angles.
 - Outdoor Spaces: If you have a garden, balcony, or terrace, highlight these as well.

2. Set Up for Success
Lighting Is Key
Natural light is your best friend when photographing interiors. Shoot during the golden hours (early morning or late afternoon) for the best results. Avoid using flash as it can make spaces look flat and artificial. If possible, schedule the shoot on a bright but overcast day, as this provides soft, even lighting.

Declutter and Clean
A tidy space translates well in photos. Make sure everything is spotless, and remove personal items, clutter, and unnecessary decor. Make the beds as you would for a guest, clear kitchen counters, and close all toilet lids.

3. Capture Wide and Close-Up Shots
Guests want to get a full sense of your property’s layout, so include wide-angle shots to showcase each room’s full size. Stand in the corners of rooms to maximize perspective, and keep the camera level with your chest to capture the space accurately. Close-up shots of unique details, like a cozy reading nook or luxurious bathroom features, add interest and personality.

4. Avoid Common Mistakes
Some photo mistakes can turn off potential guests. Here are a few things to avoid:
 - Flash Photography: It makes spaces appear unnatural.
 - Fisheye Lenses: They distort rooms and can make spaces look deceptive.
 - Heavy Filters: Keep edits minimal to preserve a natural look.
 - Misleading Angles: Be honest in your photos to avoid disappointing guests who arrive expecting something else.

Part 2: Writing Descriptions That Stand Out

1. Create a Compelling Opening Line
Your first sentence is crucial in grabbing attention. Think about what makes your property unique or desirable, and lead with that. For instance, instead of saying, “A nice 2-bedroom apartment,” try “Wake up to serene mountain views in this modern 2-bedroom apartment, just minutes from downtown.”

2. Organize Information in a Logical Flow
To make your description easy to read, break it into clear sections:
The Basics
Start by covering the essentials, such as the number of bedrooms, bathrooms, and type of beds. But avoid just listing these details—try weaving them into a story. For example, “The apartment features two bright bedrooms with plush mattresses and a shared modern bathroom with a rainfall shower and soaking tub.”

Living Spaces
Describe what guests can do in each area. If there’s a fully equipped kitchen, mention that it’s ideal for preparing meals. If you have a private balcony, highlight it as a spot for morning coffee or evening relaxation. Describe the living area as a cozy place to unwind, perhaps with a TV or comfortable seating.

Location and Nearby Attractions
Be specific when discussing location. Instead of “close to everything,” try “a 5-minute walk to Central Station, a 10-minute stroll to the historic district, and surrounded by popular cafes and restaurants.” This gives guests a clear picture of their surroundings and makes it easier for them to imagine their stay.

3. Avoid Overused Clichés
Certain words like “cozy,” “charming,” or “spacious” can sound vague and overused. Be specific about what makes your property comfortable or unique. Instead of “charming,” describe why it feels that way—perhaps because of “exposed brick walls and vintage furnishings that create a warm, welcoming vibe.”

4. Stay Honest and Transparent
Overselling your property can lead to disappointed guests and negative reviews. If your view is partial, don’t call it “breathtaking.” Set accurate expectations to avoid any misunderstandings.

Part 3: Syncing Photos and Descriptions for Maximum Impact

1. Match Photos with Descriptive Text
If you mention a unique feature like a view, make sure you have a photo of it. When guests read about your “modern, fully equipped kitchen,” they should see an image of it in the gallery. This consistency reinforces key selling points and keeps guests engaged.

2. Use a Logical Photo Order
Guide guests through the property as if they’re on a virtual tour. Start with an exterior shot, then move into the living area, kitchen, bedrooms, and bathrooms. This order helps guests visualize how they’ll move through the space if they choose to book.

Additional Tips for Boosting Visibility and Engagement

1. Aim for a Complete Listing
Booking.com’s algorithm considers listing completeness, so the more information you provide, the better your visibility. Complete all fields in your listing, from amenities to services and policies.

2. Update Photos Seasonally
Consider updating your photos with seasonal touches to keep the listing fresh. For example, a summer shot of the terrace might look inviting for warm-weather bookings, while a cozy, indoor shot could appeal to winter travelers. Seasonally updated photos set accurate expectations year-round and keep your listing relevant.

3. Respond to Reviews and Update as Needed
Monitor guest feedback, especially if it’s related to photos or descriptions. If a guest mentions something that could be improved visually, consider adjusting your listing accordingly. A well-maintained listing shows guests that you’re attentive and invested in providing a quality experience.

Wrapping Up: Perfecting Your Online Presence

Crafting high-quality photos and descriptions takes time, but the payoff is worth it. These elements work together to tell a story about your property, creating an inviting and honest impression for guests. Remember, you’re not just showcasing a place to stay—you’re highlighting an experience they’ll have while visiting.

With a carefully crafted listing, you’ll attract more guests, increase your Booking.com visibility, and ultimately drive more bookings. So, review your current listing, take note of any areas for improvement, and start making your property shine!

Join the course and learn all about getting started on Booking.com