This is 7-module course aims to provide a guide to understanding your target audience, setting competitive pricing, optimising sales, and outperforming the competition.

Use data to make informed decisions to boost your hotel's performance. Understand KPIs. Master pricing strategies. This course looks at data-driven strategies for success in the hospitality sector.

Hospitality is at a pivot point between what one could call traditional customer relationship management and the digital landscape. This course aims to equip hoteliers and hospitality professionals with the tools they need to navigate this complex environment. From understanding the rise and impact of Online Travel Agencies (OTAs) to mastering key performance indicators (KPIs) and building an effective sales strategy, this course offers a 360-degree view of the challenges and opportunities in today's hospitality sector.